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Digital strategy advice from a website expert with 30+ years of experience.

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website strategywebsite strategy
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What Your Customers Want (And Why It's Not Your Product)

What Your Customers Want (And Why It's Not Your Product)

Your website visitors don't care about your product features or awards.

content developmentcontent development
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What AI Search Results Mean for You

What AI Search Results Mean for You

Google's AI is changing how people find you online. This week's advice will help you stay visible and relevant.

tools & technologytools & technology
The Biggest Security Risk You Might Be Missing

The Biggest Security Risk You Might Be Missing

One of the most overlooked risks for businesses is sharing passwords.

website strategywebsite strategy
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Make Those 50 Milliseconds Count

Make Those 50 Milliseconds Count

It takes 0.05 seconds to make an impression on your website visitors, and it all starts with your hero section.

website strategywebsite strategy
Traffic ≠ Sales 📈

Traffic ≠ Sales 📈

More website visitors doesn’t mean more customers.

It’s Not THE Economy You Should Be Worried About

It’s Not THE Economy You Should Be Worried About

Block out the negativity and keep your eye on the horizon.

Latest Posts

It’s Not THE Economy You Should Be Worried About

It’s Not THE Economy You Should Be Worried About

Block out the negativity and keep your eye on the horizon.

Finding (and Keeping) Top Talent

Finding (and Keeping) Top Talent

Your website is the first place potential employees go to learn about your company. Is it making a good impression?

You Get What You Pay For

You Get What You Pay For

Hire smarter and make sure you're getting a return on your investment when bringing in outside experts.

Archive

It’s Not THE Economy You Should Be Worried About

It’s Not THE Economy You Should Be Worried About

Block out the negativity and keep your eye on the horizon.

Finding (and Keeping) Top Talent

Finding (and Keeping) Top Talent

Your website is the first place potential employees go to learn about your company. Is it making a good impression?

You Get What You Pay For

You Get What You Pay For

Hire smarter and make sure you're getting a return on your investment when bringing in outside experts.

Logos are Overrated

Logos are Overrated

A logo is not a brand. Let's talk about what really matters.

Time is Money...Spend it Wisely

Time is Money...Spend it Wisely

Figure out how to optimize your time so that every minute contributes to your bottom line.

website strategywebsite strategy
Traffic ≠ Sales 📈

Traffic ≠ Sales 📈

More website visitors doesn’t mean more customers.

customer engagementcustomer engagement
+1+1
Overcoming the Fear of Asking for Reviews

Overcoming the Fear of Asking for Reviews

Shift your mindset and learn how to confidently request reviews from your customers.

tools & technologytools & technology
Finding the Sweet Spot with AI Tools

Finding the Sweet Spot with AI Tools

AI can be a lifesaver for busy business owners who dread writing content. But there's a right way to use it.

content developmentcontent development
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Humanize Your Brand by Telling Your Story

Humanize Your Brand by Telling Your Story

Stop neglecting your About page, and start taking advantage of it to make a memorable impact on potential customers.

customer engagementcustomer engagement
Nurturing Relationships to Grow Your Business

Nurturing Relationships to Grow Your Business

It's not enough to have a great product and business plan. Here's why customer relationships are the foundation of real business growth.

content developmentcontent development
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What AI Search Results Mean for You

What AI Search Results Mean for You

Google's AI is changing how people find you online. This week's advice will help you stay visible and relevant.

website strategywebsite strategy
+1+1
A Quick SEO Win For Your Website Today

A Quick SEO Win For Your Website Today

The world of SEO is complicated. Here’s the one simple thing I recommend starting with.

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