What Your Customers Want (And Why It's Not Your Product)

Welcome to this week's edition of vervology® soapbox, where I share one tip to help you grow your business and two reasons why it works. Let’s get into it.

Today’s must-read advice

Your website should sell a transformation, not a product.

Here's something important to remember: Your website isn’t about you. I know you’re excited about what you’re offering and it can be easy to get carried away. But your website visitors don't care about your product features or awards – they want to know how their lives will be better because of what you're offering.

Here’s how this will benefit your business

1- Building emotional connections with your audience boosts sales.

Focusing on the positive changes you can bring to customers' lives helps them connect with your brand on an emotional level, rather than just seeing a list of features.

And research (like this study from Harvard Business Review) shows that customers with an emotional connection to a brand are more likely to make a purchase. So, tapping into emotions = more revenue for your business.

2- Showcasing the transformation increases perceived value.

When you highlight the transformative power of your product or service, you demonstrate its true worth. Instead of seeing it as just another purchase, customers begin to view it as an investment in their well-being or success.

As a result, people will be more willing to pay a higher price.

Your next step

Ask a friend, family member, or even a stranger to take a look at your website…

Can they easily tell how your product or service improves people's lives? They should be able to quickly identify what transformation you're offering (not just your product/service.)

If they can't, you'll want to start making some changes.

Have any questions about showcasing the transformation your business offers? Just reply to this email and I’d be happy to help you out.​

Best,

Jono

P.S. Know any other business owners willing to do what it takes to grow their business? Pass this email along and tell them to subscribe for more helpful tips.