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Hi reader,

One thing they don't always warn you about owning a business? The constant onslaught of bills. Between insurance, accounting, software subscriptions, etc…it never seems to end. 

Some of these are just the cost of doing business, while others are true investments with the potential to generate significant returns.

So, here’s the question for today: is your website just another expense? Or is it delivering a strong return on your investment?

Today’s advice to grow your business

Treat your website like an ongoing investment, not a one-time expense.

Building a website is just the first step. For it to actually generate revenue, you need to treat it like an ongoing investment. If you consistently put in the time and resources to maintain it, your website will become your very own salesperson working round the clock.

Here’s how this will benefit you

A well-maintained website will bring in new leads, even when you're not working.

Your website will work around the clock to attract and capture leads, even while you're sleeping, spending time with family, or focusing on other parts of your business. This means no more cold calls, endless networking events, or chasing down every single lead yourself. You’ll have more time and energy to focus on actually running your business.

It will also help turn those leads into paying customers.

On top of attracting more leads, a strong website can actually convert those leads into paying customers. Doing this takes a website that's designed to sell – one with persuasive sales copy, clear calls to action, and an easy-to-use checkout process.

Investing in ongoing website updates and optimizations is what makes this happen.

Your first step

Find out if you’re currently getting a return on your investment in your website.

The first step to maximizing your website's ROI is to determine if it's currently generating a return at all. But this can be hard to figure out…that’s why my team and I created a Website ROI Calculator. 

All you have to do is plug in some basic info about your website, and it will give you a specific dollar amount that shows how much revenue your website is generating.

This will give you an idea if your current website is doing its job or if it's time for a reassessment.

Try it out here (it’s free and doesn’t collect any of your info):

Let me know if you try out the calculator and what results you get – I'd love to hear how it works for you.

Best,

Jono

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