🏆 Your Mailing List is a Goldmine

Hi Reader,

Just when you thought you had all your marketing bases covered, I'm here to add another one to your list. But, trust me, you'll thank me for this one. I’m talking about your mailing list - the goldmine you might not be fully taking advantage of.

Email often gets overlooked, especially amidst all the buzz of social media and SEO. But, I'm here to tell you, if you’re not nurturing your mailing list, you’re leaving money on the table.

Here's why: as of now, there are over 4 billion email users. That's more than half the world's population. Plus, research shows that 55% of consumers prefer email over any other digital channel for business communication. So not only is your mailing list massive, but it's also full of people who actually want to hear from you.

When someone signs up for your email list, they're not just casually hitting a follow button. They're inviting you into their inbox. They're saying, "Hey, I trust you enough to let you send me emails." That’s a level of intimacy that, frankly, no other platform can provide with such consistency.

And here's my favorite part: unlike social media followers, the people on your mailing list are YOURS. Algorithms won't decide if they see your content; they've signed up, and unless they opt out, they'll continue to hear from you. It's direct, personal, and reliable.

Now, I'm not saying to ditch all other forms of marketing. They are crucial in their own ways. But what I'm suggesting is giving your email newsletters the time and attention they deserve.

A well-crafted newsletter can do so much more than just promote your latest product or service. It can engage your audience, build a sense of community, and offer value– all of which goes a long way in all of which goes a long way in strengthening your customer relationships.

So, how can you start making the most out of your mailing list?

First off, you need a reliable platform to manage your newsletter. At Vervology, we swear by Beehiiv for its user-friendly interface and comprehensive features, especially in promotion of your newsletter. check it out here (*this is an affiliate link)

Here are some additional tips to get you on the right track:

• Consistency is key: Like any other form of marketing, consistency is critical. Choose a schedule that works for you and stick to it.

• Offer Value: Whether it's industry insights, useful tips, exclusive offers, or behind-the-scenes peeks, ensure your newsletters offer something of value to your audience.

• Engage: Encourage your audience to hit reply and engage with your newsletters. Ask for feedback, run polls, or just ask about their day. The more your audience interacts with you, the stronger the connection.

• Personalize: Use segmentation and personalization to ensure your newsletters are hitting the mark. It's not one size fits all.

Take a moment and ask yourself: How am I adding value to my customers through my emails? Are they just about promotion or do they truly add value?

As always, I’m here to help if you have any questions or if you want to share your thoughts or experiences. Just hit “reply” and let's get talking.

Best

Jono
vervology® founder

* This email may contain affiliate links.