Using Landing Pages to Drive Sales

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Hi reader,

Small business owners don't always have the luxury of having a fancy, dedicated marketing team. Usually, it's just you, trying to do it all. You're posting on social media, sending emails, maybe even running some ads…and sometimes it feels like you're just throwing things at the wall to see what sticks. 

But that's not a sustainable strategy, and it's definitely not the most effective way to grow your business. One thing that can make your efforts more focused is using landing pages to direct your traffic to a specific offer or call to action. Let’s discuss.

Today’s advice to grow your business

Every single campaign or promotion you run needs a landing page.

If you put all that effort into a social media post or an email blast, you want that effort to pay off. Sending people straight to your website, or a product page, makes it harder for them to take action. They get distracted, have to search, and often just give up. This leads to lost sales.

Landing pages solve this problem because they have one job: to drive a specific action. They're basically a dedicated sales page, streamlined and persuasive. And because there are no other distractions, visitors are much more likely to take the next step.

Here’s how this will benefit you

Landing pages convert more visitors to take action.

The average website converts at a rate of just 2-5%, while landing pages average 9.7%. This is a pretty dramatic difference when talking about conversions/ sales.

This really speaks to the power of focus. When someone clicks a link in your email campaign or a social post, they've already shown interest. A dedicated landing page capitalizes on that interest, channeling it directly toward the offer. No distractions, no confusion, just a clear path forward. This has a massive impact on your sales or sign-ups.

Landing pages also make your brand more memorable.

On top of driving conversions, landing pages make your brand stick. If someone clicks an ad and lands on a cluttered homepage, they'll probably forget you five minutes later. But a dedicated landing page, focused on one offer, makes an impression. 

When someone has a positive, focused experience like that, they remember you. They remember the offer, how it was presented, and the feeling they got. That kind of brand recall is gold.

Your first step

Create a landing page for your next offer or promotion.

Just start simple. Most CRM or email marketing platforms have built-in landing page builders that make the process pretty easy. For example, I use Beehiiv to create my landing pages because anyone who signs up is automatically added to my mailing list. This makes the whole process more efficient and easier. 

If you're launching a new product, promoting a free consultation, or even just offering a discount to your email subscribers, create a landing page for that specific offer.

Here’s a quick checklist of what to include:

• A clear headline: What's the offer? Make it instantly understandable.

• A brief explanation: What are the benefits? Why should someone care?

• A clear call to action: What do you want people to do? (e.g., "Sign Up Now," "Get Your Free Download," "Book a Consultation")

• Visuals: Research shows that an image or video makes a landing page more effective.

Do you already use landing pages? I’d love to hear what’s worked (or not worked) for you.

And if this is all new to you, let me know if you need some more direction. Just hit reply and I’ll make sure to get back to you.

Best,

Jono

P.S. Know any other business owners hungry for growth? Pass this email along and tell them to subscribe for more actionable advice.

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