🎧 Tuning Out the Noise: What Really Matters

Hi Reader,

In my 30 years working in digital strategy and marketing, one thing has become abundantly clear: the noise small business owners like you face is louder than ever. Everywhere you turn, there's a new tactic, a new platform, a new can't-miss strategy.

Take Twitter (or should I say “X”), for instance. Everyone's obsessed with follower counts. They sell you on boosting yours, only to pitch you something else once they've got your attention. But does more always mean better?

And then there's email. Our inboxes are overflowing with marketing messages, sales pitches, and, let's face it, stuff we never signed up for. Still, here you are, sifting through the noise and reading my email. (I'll touch on why that is in just a moment.)

So, with all this chaos, how do you find what truly matters?

Here's what's worked for me:

1. Trusted sources: Find those brands or voices that have consistently delivered, and hold onto them. And when in doubt? Rely on those trusted advisors you've come to count on. They won't steer you wrong.

2. Value over everything: Every email, every offer, every pitch– before you give it your time, ask, “How does this benefit my business?" That's my aim with these emails. No sales pitches, no nonsense, just value. If I can't offer that, I won't hit send.

3. Strategy vs. tactic: It's easy to get caught up in the latest tactic, especially when it's shining bright and new. But remember, tactics are just short-term plays. Always step back and ask how this fits into your bigger strategy. If it doesn’t align, it's probably not worth your time.

The same principles hold when marketing your own content. We all want immediate results, but quality content and genuine growth aren't overnight achievements. Understand that content marketing, in particular, is a long play. Set your sights on what you're truly aiming for, establish realistic timelines, and remain committed.

And one more thing: don't sell the way you buy. A pitch that speaks to you might fall flat with your audience. Always tweak, refine, and mold your approach to align with what your customers are truly after.

Until next time, keep cutting through the noise and focusing on what truly matters for your business.

Best,

Jono

vervology® founder

Simply