💰Why the SEO Game is Just Like the Stock Market

Hi Reader,

Every day, I see more and more content out there about how to master SEO. It can be overwhelming for most people. And honestly? A lot of it completely misses the mark, or it is just wrong. In fact, the more I think about it, the clearer it becomes: SEO is like the stock market.

Think about it: you have the big players like JP Morgan or Goldman Sachs, with their unlimited resources, trading machines, and analysts working around the clock. Can a small-time individual investor realistically compete with such giants?

The straightforward answer is no. Similarly, in the SEO world, expecting a small business to outrank dominant entities like Amazon or Google for broad terms is simply unrealistic – especially with the new changes coming to search because of AI.

But here's the thing: It's not about “defeating” or “competing” in the traditional sense. SEO, much like stock market investing, is about understanding the nuances, recognizing your strengths, and leveraging your unique position.

No, SEO isn't your golden ticket to the top slot on Google overnight. Those agencies promising you instant #1 rankings for a small fee? Steer clear. SEO is organic, gradual, and demands patience and consistency. It doesn’t happen overnight; it’s a continuous process of developing, structuring, and publishing content.

So, where does this leave you? The most important thing is to know the game you are playing and set your expectations accordingly. You probably won't rank for lots of broad, competitive terms, unless you truly are a unicorn. However, with the right strategy, you might find a niche and gain some organic traction. Just keep your expectations grounded.

In short, if you get into the SEO game, do it with clarity and realistic expectations. There's potential – but like any game, it pays to know the rules, understand the players, and have a strategy in place.

Best,

Jono
vervology® founder