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Hi reader,

Last week, we talked about the importance of owning your audience. No more relying on social media or algorithms to reach the people who matter most to your business.

Now, let's talk about how to actually do that, starting with the #1 most valuable channel for your business: newsletters.

Today’s advice to grow your business

Take advantage of your mailing list by starting a newsletter.

Email is one of the most direct ways to reach your audience and control your relationship with them. You're not at the mercy of algorithms deciding who sees your message and when. You own the list, you own the content, you own the conversation.

But most small business owners aren't really using this to their advantage. You might send out sporadic emails about new products or offerings, but that's not enough to build a real connection with your audience.

A newsletter is a great way to change that. It's a way to build an ongoing relationship with your audience where you set the terms. You decide what content to share and how often to send it. Just think of it as a way to provide a consistent and valuable experience for your subscribers. 

Here’s how this will benefit you

Email delivers one of the highest ROIs of any marketing channel.

A survey by Neil Patel found that if you have 1,000 social media followers, you're making about $79 per month. But with 1,000 email subscribers? You're making $582 per month. That's over 7 times more revenue from your email list than your social media following!

This is because email (and especially newsletters) allows you to build a direct relationship with your audience. You're not competing with algorithms or fighting for attention in a crowded newsfeed. You're delivering valuable content straight to their inbox, where they're more likely to see it, engage with it, and ultimately buy from you.

Plus, email marketing is incredibly cost-effective. Most email marketing platforms offer affordable plans, even for small businesses. And once you've built your list, the ongoing costs are minimal.

A newsletter becomes a valuable asset that generates revenue for years to come.

The best thing about establishing a newsletter now is that it has so much potential for the future. For starters, you can use it to promote your products and services directly, highlighting customer testimonials and driving sales. If you want to reward your subscribers, you can offer exclusive deals and discounts that encourage them to buy. 

Eventually, maybe you’ll want to create some premium content, like in-depth guides or online courses, and offer paid subscriptions. You could even partner with other businesses and promote their products or services in exchange for a commission. Once you have a large and engaged audience, you can even sell ad space in your newsletter.

The bottom line: A newsletter is an asset you own, and it can pay off for years to come. 

Your first step

Choose a newsletter platform and start building your audience.

The first step to starting a newsletter is getting set up with a good platform. I’ve tried a lot of the platforms out there (Mailchimp, ConvertKit, etc.) and I recommend Beehiiv. It’s the only one that’s specifically meant to help you build and own your community. 

Already have a newsletter platform? Great. Your next step is to create your newsletter and make it happen. 

Not sure where to start? There are a lot of great resources out there, and I'd be happy to point you in the right direction. 

Just hit reply to this email and let me know what you need.

Best,

Jono

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