How to Stop Sounding Like Everyone Else

Hi reader,

Welcome back to Vervology Soapbox, where I share one piece of advice to help you grow your business and two ways it'll benefit you. Let’s get started.

Today’s must-read advice

Make sure you’re speaking to your ideal customer in a voice they'll connect with.

Has anyone else noticed that everyone online is starting to sound the same?

With so many businesses relying on AI to generate messaging, content is becoming painfully predictable. If you really want to reach your audience, ditch the overused phrases and generic platitudes. You need to invest time and effort into developing your own brand voice and making it unmistakably yours.

Here’s how this will benefit you

1- You'll build a brand that's instantly recognizable and memorable.

When people consistently hear your brand "speaking" in the same authentic way, they start to feel like they know you. This familiarity breeds recognition. Your voice becomes associated with your brand so that your brand will be top-of-mind when customers are ready to buy.

2- You’ll attract more of the customers you actually want to work with.

Brands with a clear voice and personality naturally attract the right people. Your voice acts as a filter, drawing in those who resonate with your values, style, and way of doing things. This means less time chasing after clients who aren't a good fit and more time working with those who truly appreciate what you offer.

Your next step

Review your existing messaging and take note of how it sounds...

Start by reviewing your website, social media profiles, emails, and any other marketing materials you have. As you go through each piece, ask yourself: Does this sound like me? Does it reflect my brand's personality and values?

Take notes on the tone, language, and overall style of your messaging. Look for any inconsistencies or areas where your voice could be stronger. Once you have a clear picture of your current messaging, you can start making improvements.

Need any help? In case you didn’t know, we have our own content writer at Vervology, Sheila, who helps businesses like yours with this every single day. If you’re looking for some extra support in this area, feel free to reach out to her at ​[email protected]​.

Best,

Jono