How Answering Questions Brings in More Business

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Hi reader,

If you run a small business, there's a good chance you're also writing your own content (whether you like it or not). Social posts, blogs, emails – it all needs to get written somehow, right?

One question I hear a lot is: “But what do I even talk about?”

Fair question. Coming up with topics can be a headache, especially when you have a million other things on your plate.

Here’s the good news: you don’t need to reinvent the wheel. You don’t even need to be clever. You just need to know where to start.

Today’s advice

Use customer questions to guide what you share.

The best things to share usually come from the questions your audience is already asking. The trick is just to start paying attention.

Now take that question and answer it thoroughly.

Walk through the explanation like you would if they were standing in front of you. Whether that turns into a blog post, a video, or a section of your newsletter doesn't really matter. This approach works across the board.

At the end of the day, the whole point of posting content is to reach your audience. And the best way to do that is to be helpful.

Why this matters

You’ll remove friction from the buying process.

People who are thinking about buying from you will have questions. 

How much does it cost? What’s included? How does it work?

Answering these questions up front makes it easier for them to take the next step.

Here’s a real example: author Marcus Sheridan completely turned things around for his swimming pool company by answering customer questions online. He wrote a blog post answering a question most of his competitors were avoiding: “How much does a fiberglass pool cost?” 

That one article generated over $2.5 million in revenue.

The same thing applies to your business, no matter your industry. Clear answers = more sales.

Get better visibility where it counts.

On top of helping your current customers, answering questions will help you reach more potential customers.

Search engines reward usefulness. Posts that clearly answer common questions tend to rise to the top, whether someone’s searching on Google, YouTube, TikTok, or Instagram.

Show up with helpful, straightforward answers, and those platforms are more likely to show your content to the right people at the right time.

Post by post, you build a trail that leads new customers straight to you.

Here’s how to start

Make a list of the questions you get asked the most.

Think back to recent emails, phone calls, consults, DMs…anywhere someone reached out with a question. 

What do people keep asking you? What do you find yourself explaining over and over?

Write everything you can think of down. This list is your starting point. 

Once you’ve got your list, you can pick one and answer it. That might mean writing a blog post, a simple video, a Facebook post…whatever your preferred platform. 

Keep adding to the list as new questions come in. It becomes your go-to source whenever you’re not sure what to post next.

Appreciate you reading – feel free to share what you think.

Best,

Jono

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