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Hi reader,

Okay, I know you've heard me say "time is money" about a million times by now. But I'm going to keep saying it because to be blunt, I see so many business owners spending time on busy work instead of making money. 

Today, let's talk about one of the best ways you can save time on those tedious tasks and free up your time.

Today’s advice to grow your business

Use marketing automation to take care of repetitive tasks. 

We all have those tasks that we dread – sending out the same emails over and over, scheduling social media content, chasing down leads who've gone quiet. Marketing automation tools (like CRMs or email marketing platforms) can do all of this for you. You just set it up once, and it works tirelessly in the background.

If you already have one of these platforms, good for you. But to get the most out of it, you need to understand how to build automated systems that guide your customers through their buying journey.

Here’s how this will benefit you

Reach peak efficiency in your day-to-day tasks.

Think about all the little things that eat up your day: sending emails, processing orders, managing customer inquiries. These tasks might seem small individually, but together they take up hours and hours of your time. 

Marketing automation takes care of these tasks much faster than you ever could manually. An automated system can send out hundreds of emails in seconds, instantly add new customers to a customized welcome sequence, and even update your inventory and sales reports in real time.

So really, you're not just saving time, you're making your entire operation more efficient.  

Dramatically improve your marketing ROI.

Businesses using a CRM see an average 25% increase in marketing ROI.¹  This isn't just because you're cutting down on time spent on repetitive tasks, but also because you're setting up a more targeted system. 

Let’s say someone signs up for your email list. Boom – an automated welcome email with a special offer lands in their inbox. A few days later, they get another email with something valuable. And if they click on a link, they're automatically added to a sequence that guides them towards a purchase.

This personalized approach builds relationships and drives conversions, all while you focus on other parts of your business.

Your action item

Start small. What's one thing you do over and over again that's sucking up your time? Some common examples might be…

• Sending emails to potential clients

• Onboarding new clients

• Reaching out to existing leads

• Generating new leads 

• Scheduling appointments

• Responding to customer questions

• Managing social media posts

• Invoicing clients

All of these things (and more) can be automated. If you don't already have a platform, your first step is to get one. It could be a CRM like Hubspot or GoHighLevel, or an email marketing platform like Mailchimp, ConvertKit, etc.

If you do already have one of these platforms, block out some time this week to play around with the different automation features. A good place to start is creating an email sequence for welcoming new subscribers. 

Let me know if you need any help setting up automations or even just figuring out which ones to prioritize. My team helps small businesses with this all the time, and I'm happy to jump on a call and point you in the right direction.

Best,

Jono

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1. Source: Salesforce