Every Sale Starts With Your Brand

Hi reader,

A lot of business owners give up too early. 

They put in so much effort to build something, then get frustrated when the results don’t come quickly. But it’s important to remember that building a brand doesn’t happen overnight. It takes time.

If you stick with it, though, it adds up. And eventually, people start to notice. Once that happens, everything gets easier.

Today’s advice

Stay consistent with your brand.

Your brand is what people will remember, so you better get it right.

And when I say “brand,” I don’t mean your logo or colors…. 

That message needs to be clear, consistent, and rooted in what makes your business different. If you haven’t taken the time to define it and stick to it, people won’t remember you. Simple as that.

But when you do put in the work to build a strong brand, that’s what sets you apart. That’s what people come back for. Not your product or service.

Why this matters

People will recognize and remember you.

Most people are exposed to hundreds of businesses every single day, whether they realize it or not. Having a consistent brand builds familiarity. And familiarity leads to recognition.

This is how you move from being “some business I saw once” to “that business that does X.” Once people start to connect your name with a specific idea or value, they’re far more likely to remember you when they need what you offer.

Loyal customers will spend more money with you.

People become loyal to brands they trust. And that loyalty is what drives sales. Research shows that 57% of customers spend more on brands they're loyal to (Source: Accenture). That’s because loyal customers are more likely to buy again and even refer others.

So yes, building a brand takes effort. But once people trust it, they’ll come back (and they’ll bring others with them.)

Here’s how to start

Do a quick audit of your brand.

Pick three places where your business shows up (i.e., your website, Instagram bio, a recent email or post).

Then ask yourself:

1. Is it clear what value I offer?

2. Is it obvious who that value is for?

3. Does the message stay consistent across all three?

If the message isn’t clear or consistent, start there. Update one thing this week to better reflect what you want to be known for. 

Remember, the most important thing is to stick with it. Most people won’t, and that’s where you can stand out.

Best,

Jono