A Quick SEO Win For Your Website Today

Hi reader,

Since I manage websites for a living, I get asked about SEO on a daily basis. It's always a popular buzzword, and every business owner wants to make sure they're doing it "right."

The problem is that there are a lot of conflicting opinions and misinformation about SEO out there. How do you even know where to start? Let’s uncomplicate things and go back to the basics.

Here's the one thing I recommend focusing on to start improving your website’s SEO.

Today’s advice to grow your business

Keep your website updated with fresh, relevant content.

One of the most simple but important things you can do for your SEO is to keep adding new content. This might mean writing a new blog post, updating old information, or adding more customer testimonials. The more active your site is, the more Google will recognize it as a valuable resource to recommend to users (and the more likely you are to rank in search results.)

Here’s how this will benefit you

You'll attract more visitors to your website.

Every time you add content to your website, you're giving Google another reason to index your website and show it in search results. The more often your website appears in relevant searches, the more potential customers will discover your business and click through to your site.

You'll improve your website's user experience.

Regularly updating your website with fresh content gives visitors a reason to explore your site and keep coming back for more. Google takes notice of these positive signals and rewards websites that provide a great user experience with better search rankings.

Your first step

Make one small update to your website today.

It could be anything– write a quick blog post about a recent project, update your “About” page with new information, or swap out old images. Just take a few minutes to breathe some life into your website and show Google you're active and engaged.

(If you happen to be a Vervology client, you can just email us the specific update you want to make, and we’ll take care of it for you.)

Hit reply and let me know what you decide to update – I'm here to help if you have any questions along the way.

Best,

Jono

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